The problem
A commemorative livery can disappear inside race-weekend coverage. Static imagery shows the design, but it rarely connects the 1965 RA272, the 2021 white RB16B, and the 2025 RB21 as one story.
← All work
Red Bull Suzuka Livery
Independent concept study · Motorsport · 2026
Explore interactive concept ↗
01 · Overview
A one-race livery deserved more than a highlight reel.
The white RB21 appeared at Suzuka in 2025 as a visual tribute to Honda's first Formula 1 victory. This independent editorial concept turns that short-lived moment into a six-chapter story about heritage, return, and the car carrying both forward.
- Type
- Concept study
- Industry
- Motorsport
- Scope
- Art direction, UX, 3D, front-end
- Year
- 2026
The objective
Build an editorial experience with the pace of motorsport while keeping its history legible, its navigation clear, and its 3D scene resilient across different devices.
The response
- Structure the history as chapters. Each era gets a defined place, with a rail and menu keeping the full story visible.
- Put the circuit in motion. The camera, car, lights, and environment respond to scroll progress instead of playing as a fixed film.
- Let performance adapt once. The render scale steps down when frames slip, then holds steady to avoid visible quality hunting.
05 · Experience
drag / swipe · ← →
Chapter 00: the white bull returns01
01 The Tribute: the 1965 RA27202
02 The Original: the 2021 car that never raced03
03 Verstappen, in the car it copies04
04 The Modern, with the chapter rail05
The chapter menu06
Footer, chapter index and credits07
The opening chapter on a phone08
Footer on a phone09
01 / 09
06 · Design decisions
Copy
#E2001ARed Bull red
Copy
#F4F5F7Championship white
Copy
#0B0D12Suzuka night
Copy
#35D07FSector green
Copy
#3A0007Deep maroon
Type: Saira (display and UI, self-hosted) · Zen Kaku Gothic New (Japanese, self-hosted)
07 · Build
Interface
Six-chapter scroll narrative
Chapter rail with speed readout
Fullscreen chapter menu
Boot screen with load percentage
Photo cards and pull quote
Motion & access
Lenis smooth scroll
Scroll-driven camera and car
Reduced-motion fallback
WebGL-unavailable fallback
Context-loss recovery
Stack
Three.js r185, self-hosted
Draco-compressed car model
Bloom and ACES tone mapping
Adaptive render scale
Self-hosted Saira and Zen Kaku
Vanilla HTML/CSS/JS
Vercel
08 · Concept outcome
A race-weekend moment, extended into an editorial journey.
The concept turns a temporary livery into a navigable story with historical context, cinematic pacing, and a live 3D environment. It demonstrates how Arc can translate a campaign into an experience without losing the information underneath it.
For campaign-led brands